Privacy Policy

Last Updated: 28 February 2026

1. Introduction and Scope

A3 Sports Europe (operated by Sportico Brothers International) respects your privacy and is committed to protecting your personal data. This Privacy Policy informs you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you. This policy is designed to comply strictly with the European Union’s General Data Protection Regulation (GDPR) and the Finnish Data Protection Act.

2. The Data We Collect About You

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data: Includes first name, last name, username, or similar identifier.

  • Contact Data: Includes billing address, delivery address, email address, and telephone numbers.

  • Financial Data: Includes payment card details (processed securely via our third-party payment gateways; we do not store your raw card data).

  • Transaction Data: Includes details about payments to and from you and other details of products you have purchased from us.

  • Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, and operating system.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

 

  • Contract Performance: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., processing and delivering your cricket equipment).

     

  • Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • Legal Obligation: Where we need to comply with a legal or regulatory obligation.

  • Consent: We generally do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email. You have the right to withdraw consent to marketing at any time.

4. Disclosures of Your Personal Data

We may have to share your personal data with selected third parties to fulfill our services, including:

  • Service providers acting as processors who provide IT and system administration services.

  • Professional advisers including lawyers, bankers, auditors, and insurers.

  • Logistics and shipping partners (e.g., local postal services or couriers) to deliver your orders. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

5. Data Security and Retention

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

6. Your Legal Rights

Under the GDPR, you have rights regarding your personal data, including the right to:

  • Request access to your personal data.

  • Request correction of the personal data that we hold about you.

  • Request erasure of your personal data (the “Right to be Forgotten”).

  • Object to processing of your personal data.

  • Request restriction of processing of your personal data.

  • Request the transfer of your personal data to you or to a third party.

  • Withdraw consent at any time where we are relying on consent to process your personal data.